The ophthalmology department of the Percy military teaching hospital had a site started by another provider and never finished. The request was clear and bounded: finish the points that were blocking, and publish quickly. No rebuild, no debate about the design. I met one of the department's doctors to draw up the exact list of actions, and we held to it.
The project in detail
The first job was navigation, because that is what shows and what loses visitors. The menu was reorganised around how a patient searches: the home page taken out of the menu since you return to it by the logo, the team filed under the presentation, a dedicated menu for the eye grouping anatomy and vision defects, and the medical techniques raised to the same level as each other, instead of leaving one buried below its neighbours.
The second job concerned the status of the medical content. The pages describing the techniques had been created as blog posts, which forced a sidebar on them pointing to other posts. A patient reading the description of an operation does not need something else offered in the margin. They were converted into pages, shown full width, with no distracting content. By the same logic, the section mixing notes, news and publications was split into three distinct pages, because those three things are not read for the same reasons.
The rest was a set of fixes: two missing doctors added to the team page, the phone number changed, the contact form repaired, the year's national hospital ranking added as news and featured from the home carousel, the footer stripped of two empty columns, the teaching hospital department label added, and the language flags removed since the site existed only in French. Showing a flag that leads nowhere is worse than showing nothing.
Publishing revealed a detail nobody had spotted: only one of the department's two domain names pointed at the site. We configured the redirect for the second, and we gave it free, because it was our first engagement for them and billing a quarter of an hour of DNS made no sense.
This page has no screenshot: the site's media were not recovered from the old server.